LitterID Service

Albion is delighted to launch our new “LitterID” service for local authorities in the UK.

Using the latest technology, developed in collaboration with leading universities in the UK, litter can be tested and DNA identified. The test will take place at a lab near our office and takes less than 5 minutes to be completed. Once the test result is available the result is uploaded into our computer system using the latest AI technology to identify the litter culprit. In independent tests of the technology we have achieved an accuracy of 99.9%.

The Benefits to Councils

  • Millions of pounds are spent by councils each year clearing and lifting litter – many believe this money could be better spent on other services.
  • Litter results in degradation of public areas.
  • Littering is a serious blight on our landscape and has a detrimental effect on our tourism industry.
  • The law is clear – under Section 87 EPA 1990 – Littering is a criminal offence, throwing down or dropping an item in any public open space is classed as littering. If a person is found guilty of the offence they can be issued with a fixed penalty notice of £80 or could potentially be prosecuted and risk a fine of up to £2,500.
  • This new technology allows councils to get serious about litter and provide a proper deterrent to littering.

Examples of typical use may be –

  • Officers frequent local pubs and sample and analyse cigarette butts outside pubs – frequently there will be multiple butts discarded so for example 20 butts would generate £1,600 for a few hours work
  • After large events or during summer weather, when for example lots of people visit our lovely beaches but simply leave or discard their litter – councils can gear up with extra officers.  Revenue potential can run into tens of thousands of pounds
  • An interesting option is when councils collect roadside litter, the waste collected can be taken back to a central location, tested and offenders identified! This would require some investment from councils but the testing is so quick and easy that one officer can test an item ever minute resulting in a fine rate of £4,800.

The Process

Albion will provide the following service to local authorities who wish to use this innovative technology –

Provision of sampling and test kits for your officers.

In person training for your officers which will include training on sampling and testing.

In person training for staff who will be authorised to use the AI powered data base to identify offenders and issue fixed penalty notices.

Albion believe this technology will be a game changer for addressing the serious blight of littering in the UK. There will be no hiding place for people who litter. Councils will need to work out policies regarding how this can be implemented. For example serial offenders may find they receive multiple fines but ultimately – if you don’t want a fine – don’t litter – it’s easy!

For further information and costs of this new service in the UK please do not hesitate to contact: info@albion-environmental.co.uk

For any enquiries outwith the UK we are setting up a franchise system so please get in touch, and we can also discuss this option.

Useful Links to Support this:

Litter and fly tipping legislation | Zero Waste Scotland

Who is responsible for litter and fly-tipping? | Zero Waste Scotland

Keep Scotland Beautiful

Responsibilities | Community Litter Hub (keepscotlandbeautiful.org)